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Oztam's TV Study Reveals Cricket Is Australia's Most-Watched Sport

Oztam’s TV viewership and sport data has revealed that cricket is the most-watched sport on TV in Australia. Over 9.6 million people tuned into int'l cricket for five or more minutes and astonishingly more than 18.4 million people watched at least some int'l cricket on TV nationally. The viewer data (metro and regional combined) is from the past 12 months across free-to-air TV (FTA) and included all major sports. A standout success for Cricket Australia has been the broadcast of KFC T20 Int'l matches, which out-rate most other sports. Nine’s broadcast of the '11-12 T20 Int'ls averaged in excess of 1.4 million in the capital cities and 738,000 in regional markets for a combined national figure of more than 2.1 million people per match. Over the last 10 years, the Vodafone Test Series has attracted an average daily audience on Nine of more than 860,000 viewers, and the Commonwealth Bank Series more than 1 million viewers in metro markets alone. Nine’s night sessions of One Day Internationals attracted a metro audience average in excess of 1.1 million for each game in the '11-12 season (Cricket Australia).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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