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SBD Global/November 12, 2012/Marketing and Sponsorship

Samsung Signs Sponsorship Agreement For 17th Asian Games Incheon 2014

Samsung Electronics Co. has signed a sponsorship agreement for the 17th Asian Games Incheon 2014. The company became the longest-running prestige partner, after becoming the sponsor of the Asian Games for five consecutive times, since the 1998 Bangkok Asian Games. Samsung will provide multifaceted support during the Asian Games, including mobile, audio and visual products and home appliances. In addition, it will supply personal computers (desktops and notebook computers) to Olympic personnel for the 17th Asian Games Incheon 2014, expanding the coverage of its sponsorship. The agreement specifies that the company will continue to implement a marketing campaign based on its rights as a sponsor, such as using the logo and emblem. The deal also includes Samsung’s presence in the medal awarding ceremony, venue branding and exclusive rights to conferring the 'Samsung MVP Award.' The 2014 Incheon Asian Games will be held from Sept. 19 to Oct. 4 with more than 20,000 athletes and staff, along with journalists from 45 countries (Samsung).
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