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SBD Global/November 12, 2012/Marketing and Sponsorship

Marketplace Roundup: Volkswagen To Remain As Official Vehicle Of Australian PGA

Volkswagen Group Australia will continue its position as the official vehicle of the Australian PGA Championship presented by Coca-Cola. The deal is for two years with an option for a third. It will see Volkswagen continue to supply vehicles for player and tournament transport, as well as for a number of other activations, including a hole-in-one prize (PGA). ... Tokyo 2020 announced Japan Airlines Co., Ltd. (JAL) as its latest bid partner. JAL is the seventh partner to join the bid. JAL Representative Dir and President Yoshiharu Ueki said, "The JAL group will utilise both its domestic and international networks to the fullest in various areas, such as specially painted aircrafts, airline magazines and airline videos, in order to realise the goal of hosting the 2020 Olympic and Paralympic Games in Tokyo” (Tokyo 2020). ... The ATP revealed the extension of its partnership with sports equipment company Head for a further five years. Under the agreement, the company will continue to be the official tennis ball of the ATP World Tour, as well as the official ball of the Barclays ATP World Tour Finals, through '17. The agreement marks an extension to a partnership which began back in '94, one which will celebrate its 20-year anniversary on Jan. 1, making Head the longest-standing partner of the ATP (ATP).
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