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SBD Global/November 12, 2012/Marketing and Sponsorship

Dove Men+Care Partners With Irish Rugby Football Union

Consumer goods company Unilever is "placing rugby at the heart of its marketing strategy" for its Dove Men+Care range, according to Nicole Kemp of MARKETING MAGAZINE. Under the new deal with the Irish Rugby Football Union, Dove Men+Care will get extensive matchday branding rights at the Aviva Stadium, experiential and sampling rights, as well as access to national team players and corporate hospitality (, 11/9).'s Bernice Barrington wrote that Dove Men+Care is "already a premium partner" to the European Rugby Club for the Heineken Cup and the Amlin Challenge Cup tournaments, a partner to the Welsh Rugby Union and the naming-rights partner to the Dove Men Series autumn fixtures at the Millennium Stadium (, 11/8).
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