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SBD Global/November 12, 2012/Marketing and Sponsorship

Athletic Bilbao Chooses Nike Over Umbro As Kit Sponsor Beginning Next Season

La Liga club Athletic Bilbao will use Nike as its kit provider starting in the '13-14 season, according to the EFE. The club had a deal through '17 with Umbro, but the company was recently sold by Nike, which owned the brand. The kit change will not "have an impact" on the club as Nike will continue paying the €2.6M ($3.3M) annually fee that Umbro had agreed to back in '09 (EFE, 11/8).
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