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SBD Global/November 9, 2012/Media

Digital Sports Media Group PERFORM Signs Three-Year Extension With Serie A

Digital sports media group PERFORM has confirmed a three-year deal with Serie A to "distribute the official Serie A TIM channel across digital platforms," according to STOCKMARKETWIRE.com. The deal covers the distribution of official Serie A match content through ePlayer, PERFORM's market-leading sports VOD broadcast platform that is embedded into the sites of major Italian newspapers and means online fans can continue to follow news and action from Serie A. The deal also includes the launch of an official Serie A YouTube channel, which will "host the highlights of all the matches and a series of special clips dedicated to the best goals and action" (STOCKMARKETWIRE.com, 11/8).
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