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SBD Global/November 9, 2012/Marketing and Sponsorship

ATP, Ricoh Extend Partnership For Additional Three Years Through 2015

The ATP and electronics company Ricoh revealed that they have extended their partnership a further three years through '15 for the company to be a platinum partner and official office solutions provider of the ATP World Tour in Europe. The extension will see the 10th anniversary of the partnership in '15. Ricoh provides document solutions and services to ensure that ATP and tournament operations are efficient and productive. In '11 Ricoh introduced its Sustainability Optimisation Programme to 13 ATP World Tour tournaments, making all critical document processes carbon neutral. As part of the agreement, Ricoh also has extended its existing sponsorship of ATP World Tour events in Monte-Carlo, Rome, Madrid, Hamburg, Paris, Basel, Rotterdam, Stockholm, Vienna, Moscow and the Barclays ATP World Tour Finals through '15. Ricoh's on-court branding at these events includes the prominent Ricoh umpire chairs, speed-serve displays and associated TV graphics (ATP).
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