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SBD Global/November 9, 2012/Marketing and Sponsorship

Marketplace Roundup: Ghana FA Signs Deal With Ricemaster

The Ghana FA has received Ghc 100,000 ($53,163) as sponsorship money from Ricemaster for the Black Stars. The money that is for the '12-13 season is "in fulfillment of the rice firm’s pledge to become the official meal sponsor of the Black Stars" (GHANASOCCERNET.com). ... England Rugby League has confirmed sports nutrition brand Optimum Nutrition as the official product supplier of the national team ahead of the Rugby League World Cup 2013. The company will provide the England and England Knights teams with nutrition products during the '13 season (England Rugby League). ... Scottish First Division club Airdrie United has agreed to a sponsorship deal with potato company Albert Bartlett. The company will invest a "significant" four-figure sum this season to support the team's youth pathway scheme (ISPORTSCONNECT, 11/8). ... German second-tier basketball club BG Karlsruhe "agreed to a new partnership with local merchandise product retailer Wallitschek Fanartikel." Fans of BG Karlsruhe will be able to buy exclusive team merchandise as well as game tickets at the retailer's store" (KA-NEWS.de, 11/8).
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