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Marketing and Sponsorship

Marketplace Roundup: Ghana FA Signs Deal With Ricemaster

The Ghana FA has received Ghc 100,000 ($53,163) as sponsorship money from Ricemaster for the Black Stars. The money that is for the '12-13 season is "in fulfillment of the rice firm’s pledge to become the official meal sponsor of the Black Stars" (GHANASOCCERNET.com). ... England Rugby League has confirmed sports nutrition brand Optimum Nutrition as the official product supplier of the national team ahead of the Rugby League World Cup 2013. The company will provide the England and England Knights teams with nutrition products during the '13 season (England Rugby League). ... Scottish First Division club Airdrie United has agreed to a sponsorship deal with potato company Albert Bartlett. The company will invest a "significant" four-figure sum this season to support the team's youth pathway scheme (ISPORTSCONNECT, 11/8). ... German second-tier basketball club BG Karlsruhe "agreed to a new partnership with local merchandise product retailer Wallitschek Fanartikel." Fans of BG Karlsruhe will be able to buy exclusive team merchandise as well as game tickets at the retailer's store" (KA-NEWS.de, 11/8).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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