Menu
Marketing and Sponsorship

Marketplace Roundup: Flamengo, Adidas Kit Deal On Hold Until 2013

Brasileiro club Flamengo Fiscal Council President Leonardo Ribeiro revealed "the contract with adidas will wait until '13." The club decided to wait before voting on the kit proposal until elections at the club are finished in December (LANCENET.com.br, 11/7). ... Brasileiro club Grêmio has spent close to R$20M ($9.8M) in organizing the Dec. 8 inaugural Arena Pernambuco friendly against Bundesliga club Hamburg SV. The club said that it will recuperate its investment through ticket sales, sponsorships and advertisement related to the event (LANCENET.com.br, 11/7). ... Brasileiro club Vasco has agreed to a one game sponsorship agreement with lighting company Casarão dos Lustres. The club will wear the company's logo on its jersey sleeves during Sunday's league match against Atlético-MG at the São Januário stadium (MAQUINADOESPORTE.com.br, 11/7). ... Bundesliga club Hamburg SV signed a new sponsorship deal with energy company Care-Energy. The deal is set for three years (Hamburg SV). ... EPL club Norwich City FC has extended its sponsorship with local broker Alan Boswell Group for the fourth consecutive year. As part of the sponsorship, the company's branding will be used at matches and in the club's corporate hospitality, entertaining clients and guests from across the country (ISPORTCONNECT.com, 11/7).

FROM THE MIDDLE EAST: UAE airlines Emirates has been unveiled as an official partner of the Glasgow 2014 Commonwealth Games and the official airline of the Queen’s Baton Relay. To mark the announcement, the 777-300ER aircraft on Wednesday's afternoon flight to and from Glasgow was adorned with the Glasgow 2014 official partner logo on both sides. The partnership with Glasgow 2014 will see the airline play a key role in the Queen’s Baton Relay, the unique prelude to the Commonwealth Games during which a message of goodwill from Queen Elizabeth is taken through the 71 nations and territories, which will be sending athletes to compete in Glasgow (Glasgow 2014). ... Dubai Aluminium (Dubal) has "extended its support" for the Omega Dubai Ladies Masters, to be held at Emirates Golf Club from Dec. 5-8. The field for the tournament includes defending champion Alexis Thompson, Michelle Wie and Laura Davies (GULF NEWS, 11/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/08/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/08/Marketing-and-Sponsorship/Notes.aspx

CLOSE