Gold Coast Fined For Salary Cap Breach Marketing Symposium: Global Sports Events Bayer To Pay Back Sponsorship Money HKFA Says It Learned From ARG Friendly CA Signs Naming-Rights Deal With Bupa DEB, Sport1 Extend Deal Until '17-18 Sky's CL Broadcast Attracts Top Ratings Curling Federation Set To Lose Funding Fabio Cannavaro Faces Tax Investigation HK To Kick Off New Reward System
SBD Global/November 8, 2012/FacilitiesPrint All
If Premier League club West Ham United is "given the go-ahead to move" into the London Olympic Stadium, it is "unlikely to be able to start playing there until the start of the '16-17 season," according to Owen Gibson of the London GUARDIAN. London Legacy Development Corp. CEO Dennis Hone has admitted that if it were to press on with plans to convert the stadium to make it suitable for football and athletics, "then it could be Aug. '16 before the east London club moved in." It has been hoped "that a tenant could be found for the start of the '13-14 season." As negotiations over the future of the £468M ($748.3M) stadium have dragged on, amid "debate over how conversion costs of up to £200M ($319.8M) would be met, it became clear that the start of the '15-16 season would be a more realistic deadline." Now, however, Hone has admitted that it could be Aug. '16 (GUARDIAN, 11/7). In London, Neil Gardner wrote the prospect of the Olympic Stadium "becoming an expensive white elephant loomed ever larger." Talks have been held with bidders and money has been spent assessing design options, but "none of the adaptation work needed for the stadium has been taken to the market yet." Hone said, "We have no formal bids outside of the competition or otherwise by American football to go in to the stadium. We are running a competition, and we have four bidders. There are no bids outside that" (LONDON TIMES, 11/7).
HOPE STILL TO COME: In London, Dave Wood noted West Ham Vice Chair Karren Brady "is still hopeful" of the club moving into the new Olympic Stadium. She said that the club will be able to create "1,000 jobs if they do so." Brady said that hundreds of more jobs could be created if its current stadium gets redeveloped to homes and shops. She also believes that the club "could attract 1 million visitors a year to watch football." Writer Martin Samuel wrote, "Bidding process? What bidding process? West Ham United must surely be regretting the decision to compete for London's Olympic Stadium in a respectful and structured way." Its formality "has cost in the region of £1M ($1.6M) so far in lawyers, surveyors, architects and sundry fees." Meanwhile, London Mayor Boris Johnson "seems to open talks with anybody he meets." The latest group to negotiate is the NFL, "flushed with success from their annual visit to Wembley." As West Ham stews, "new birds arrive out of thin air." If we all "have a whip-round, maybe we could have a go" (DAILY MAIL, 11/7). Also in London, Sarah Butler noted nearly two years ago the club "won the battle to take over the running of the stadium after the Games." The deal, however, "was set aside following a legal challenge" from EPL rival Tottenham Hotspur. Brady said, "It is like being the winner without getting the prize." Brady's plans would "underpin her plan to transform West Ham's image into a pillar of the community, together with an aim to back a local Academy school." Brady: "It would be nice to think we changed the culture and created something very special about that football club" (GUARDIAN, 11/6).
FUNDING THE PLAN: In London, Roger Blitz noted Johnson's Dir of London 2012 Neale Coleman said that the mayor "was committed to ensuring the London council taxpayer did not have to pay for any stadium modification costs." Coleman said, "If you are going to do some extensive adaptations, how is that going to be funded? That is one of the issues involved in the discussion [with the bidders]." Assembly member John Biggs "warned that the delay would prove costly to the mayor." Biggs said, "Regardless of who gets the stadium, a huge amount of work will need to be done before it can reopen to the public. During the next three or four years, the legacy committee will have to face that extra cost while coping with lost rent and lower visitor numbers on the Olympic Park" (FINANCIAL TIMES, 11/7). BBC.com noted whichever bid wins, "the venue could still have multiple uses, and the stadium will host the World Athletics Championships in '17." Hone wants a seat capacity of around 50,000 to be maintained for the event (BBC.com, 11/7).
England's rugby headquarters, Twickenham stadium, which reopens against Fiji on Saturday, is now "the most-advanced rugby ground in Europe," according to Gavin Mairs of the London TELEGRAPH. The Rugby Football Union "wants to turn Twickenham into a 'fortress' by encouraging supporters to adopt the role of 'England 16th man.'" The organization "has hired brass bands to walk with supporters from Twickenham train station to the stadium." It also plans to give away flags, "while two new bars and a women's toilets have already been installed to enhance the supporters' experience." The HD Wi-Fi "will also allow the RFU to increase its communication with supporters via social media such as Twitter and Facebook on match days." RFU Chief Customer Officer Sophie Goldschmidt said, "Going digital has been a big focus for us. It is how we are communicating with our current and new fans." The RFU will also "install new TV screens in all of the stadium’s concourses to allow supporters to watch unique content before, during and post matches." Twickenham "will be the first stadium in Europe to install high-density Wi-Fi, which will be free to use for supporters when the infrastructure is put in place by the end of next season." It will be "unlimited" in capacity, so it will allow supporters to "upload and download significant amounts of data during the match." The RFU has spent £1.2M ($1.9M) installing a new DESSO pitch in June, which head groundsman Keith Kent said that "has made the Twickenham surface the best in the world." The most visible aspect of the first phase of the overhaul on Saturday "will be the installation of the mid-tier LED screens." Twickenham has become the first stadium outside of the U.S. "to use the technology." A new access control "is to be installed to keep pace with rapid developments in ticket technology in the next 18 months." The new system of turnstiles "will allow supporters to gain entry simply by swiping their tickets over a scanner" (TELEGRAPH, 11/7).