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Marketing and Sponsorship

Balocco Will Sponsor Giro d'Italia's Pink Jersey For At Least Two Years

The organizers of the Giro d'Italia have revealed biscuit producer Balocco will take over as the new sponsor for the race leader's pink jersey for '13 and '14. Ferrero brand Estathè had been the long-term sponsor of the pink jersey. Balocco has been the away strip sponsor of Juventus for the last two years but opted to invest in cycling after CEO Alberto Balocco spent a day on the race. The company's logo will appear on the chest, sides and back of the pink jersey produced by Santini. Balocco has decided to invest in professional cycling despite the recent doping scandals and fear in Italy about the outcome of the Padua police investigation. Alberto Balocco said, "There's always a risk in anything you do, but we're convinced that we've made the right choice. I've seen that the testing is severe and gives little chance to anyone who thinks of cheating. We've signed a two-year contract, with an option for a third year. We're not interested in a short-term sponsorship, we want people to remember our name." The 2013 Giro d'Italia starts from Naples on May 4 (Giro d'Italia).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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