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SBD Global/November 7, 2012/Marketing and Sponsorship

NRL Dragons Sign Always, Jeep, Alfa Romeo For Upcoming Season

National Rugby League club St. George Illawarra Dragons have recently signed three new partners for the '13 season: construction company Always and Jeep and Alfa Romeo. Always' association with the club was established midway through the '12 season, and the new deal will make it the sleeve sponsor for the next three seasons. Jeep's logo will feature above the players' numbers, while Alfa Romeo, which previously was located on the front of the shorts, will be the rear-shorts sponsor. The deals of both Jeep and Alfa Romeo will last through '14. Additionally, the Dragons unveiled their new home jersey for the '13 season. The "Red V" takes center stage on the kit just as it did when the club first introduced its new livery back in '29. The new '13 jersey is now available for public purchase, as of Wednesday (Dragons).
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