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SBD Global/November 6, 2012/MediaPrint All
Australian network SBS "will ask advertisers for a share increase in its end-of-year advertising negotiations based on a strong '13 programming slate, new digital multichannel and multiplatform strategies and the 2014 FIFA World Cup -- sponsorships for which will start in July," according to Lara Sinclair of THE AUSTRALIAN. SBS is also "likely to push for a rate increase," but COO Richard Finlayson "would not divulge details." Finlayson said that rates "would be assessed on a client-by-client basis." The broadcaster will also "launch its new indigenous channel on digital SBS4 spectrum" on Dec. 12 following the federal government's announcement that it is transferring funding of the previously independent NITV channel to SBS. However, the "jewel in the network's crown" is the football World Cup. Finlayson said that SBS would be in the market from March "offering partnerships to global FIFA sponsors first, and then canvassing other advertisers in the same categories." No details have been determined about the advertising packages, and the network is still set "to sign its next broadcast rights deal" with the Football Federation of Australia, which includes four years of A-league matches and five years of Socceroos matches. However, the network is "likely to program SBS2 to provide 24 hours a day of World Cup content," a repeat of its previous World Cup strategy (THE AUSTRALIAN, 11/6).
German private TV channel RTL "obtained season-high ratings for its broadcast of Sunday's F1 Grand Prix of Abu Dhabi," according to Alexander Krei of DWDL.de. A total of 7.18 million viewers tuned in on Sunday afternoon to watch Kimi Räikkönen celebrate his first F1 victory since '09. This number equals a 38.8% market share. In the target group, RTL's F1 broadcast "was the most-watched program of the day." The race attracted an average 2.76 million viewers or a 36.1% share (DWDL.de, 11/5).
SPAIN: HOYCINEMA.com reported that Antena 3's broadcast of the almost two-hour race was watched by an average audience of 6.647 million viewers and "an extraordinary" 44.3% market share. The market share numbers show an increase of 17.1 points from the '11 numbers for the same race, which was televised by La Sexta (HOYCINEMA.com, 11/5).
FRANCE: NOUVELOBS.com reported that TF1's broadcast of the Grand Prix of Abu Dhabi "registered its best audience of the season" with 3.8 million viewers and a 25% share. The peak audience even reached 4.7 million (NOUVELOBS.com, 11/5).
Football matches from the Netherlands Cup were not available on U.S. TV last week, but digital media company Ustream streamed the matches for free on its website thanks to a new deal the company cut last month with IMG Media that is expected to be announced officially this week. The deal will see Ustream handle int'l digital distribution for the bevy of rights that IMG Media controls. The deal runs for at least one year. "Where it goes beyond that, I can't say," said Ustream VP & Head of Sports Wayne Sieve. The deal kicked off Oct. 12 with a spate of FIFA World Cup qualifiers that were streamed globally. It will continue with sports like football (league games, national Cup games, World Cup qualifiers and friendlies), motorsports, rugby and swimming. IMG Media provides the rights, Ustream provides the streaming, distribution and sales and sponsorship opportunities through its streams. Both IMG Media and Ustream have the opportunity to sell ads and sponsorships. Ustream has 57 million unique users and plans to promote these games through its own online channels. It will also promote the games through league and event channels that already exist on Ustream. Ustream also allows the participating leagues and teams to distribute the live video player on their websites and Facebook pages. Ustream uses geo targeting restrictions to keep video out of areas where the games TV rights already have been sold to keep the streaming site from competing against rights already sold in given markets. "A lot of these are a work in progress," Sieve said. "We are a global platform. The majority of our viewers are not in the United States. This is about providing access to displaced fans." Ustream is best known for streaming video and has been getting more involved with sports rights, having signed streaming deals with the Australian Football League and Ultimate Fighting Championship.