SBD Global/November 6, 2012/Marketing and Sponsorship
Marketplace Roundup: Bundesliga Club TSG 1899 Hoffenheim Signs Ticket Provider Deal
Published November 6, 2012
Bundesliga club TSG 1899 Hoffenheim signed a new partnership deal with online ticket provider viagogo. The sponsorship deal includes extensive advertisement in the areas of online and ticketing, as well as ad space on boards in camera view (viagogo). ... Switzerland's NOC Swiss Olympic extended its partnership with drink producer Rivella AG. Rivella has been a partner of Swiss Olympic since '92 (Swiss Olympic). ... Sailing Team Germany has extended its sponsorship deals with the Audi AG and SAP AG for another four years through the 2016 Rio Olympic Games. In addition, STG signed a new sponsorship deal with Munich-based company Marinepool, which will provide the team's outfit (Sailing Team Germany). ... Bottled water brand VOSS has signed an agreement to be an official supplier for the 2012 DP World Tour Championship, Dubai, the final round of the European Tour’s Race to Dubai, to be staged on the Earth course at Jumeirah Golf Estates from Nov. 22-25. It will be the third year in succession that the Norwegian brand has been a key supporter of the $8M tournament (European Tour).
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