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SBD Global/November 6, 2012/Leagues and Governing Bodies
Motorsports Governing Body FIA Increases License Fees For F1 Drivers' Super License
Published November 6, 2012
IT'S ALL ABOUT TALENT: ISPORTCONNECT.com reported that Lotus Chief Commercial Officer Stephen Curnow "has discussed the increased sponsorship merits of Lotus F1's current driver line-up and suggested driver are selected based on their talent rather than the monetary value they bring through sponsors." While many teams use "pay drivers," who are brought in "as much for sponsorship opportunities as for driving talent," Curnow said that Lotus has "taken a more long-term view." Curnow said, "We made a decision last year to find the best two drivers to bring on-track success to the team, even if that meant sacrificing short-term revenue" (ISPORTCONNECT.com, 11/5).