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SBD Global/November 5, 2012/Media

Saturday's Bundesliga Ratings From Pay-TV Channel Sky, Public Broadcaster ARD

German pay-TV channel Sky "obtained top ratings for its broadcast of Saturday's Bundesliga's top game," according to Alexander Krei of DWDL.de. Sky attracted 1.24 million viewers, which was a market share of 4.8%, to its coverage of Bayern Munich's 3-0 victory against Hamburg SV. In the target age group, the game was watched by 620,000 viewers or a 6.7% share. In addition, 1.2 million viewers watched Sky's simulcast of Saturday's Bundesliga matches, which is almost 300,000 more than the previous Saturday. Meanwhile, public broadcaster ARD's Bundesliga highlight show "Sportschau" could only obtain a 15.7% share in the target age group, which "was unusually low for the program." A total of 5.3 million tuned in to watch the game summaries on ARD, which was about 300,000 less than the previous Saturday. Overall, Sportschau's market share decreased from 24% to 21.7% (DWDL.de, 11/4).
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