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SBD Global/November 5, 2012/Marketing and Sponsorship

Marketplace Roundup: Tencent Signs As 2014 Nanjing Youth Olympics Sponsor

The Nanjing 2014 Youth Olympic Games Organizing Committee revealed that Chinese company Tencent has become the latest tier one sponsor in the category of Internet services. The company already has a strong influence among young fan bases in China and aims to leverage on these audiences to help support and promote the Nanjing 2014 Youth Olympic Games. As an Internet service partner, Tencent will develop the official Nanjing 2014 website (Nanjing 2014). ... German 2nd Bundesliga club 1860 Munich "will have to look for another shirt sponsor as its current sponsor British car company Aston Martin will end its sponsorship deal with the club at the end of the season." Club President Dieter Schneider said, "It is a fair move by Aston Martin to inform us early that it will end its current sponsorship deal. This provides us with enough time to find a new title sponsorship deal before the start of the next season" (SID, 11/2).
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