SBD Global/November 5, 2012/Events and Attractions

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  • HSBC Extends Sponsorship Of HSBC Champions, Event Will Join FedExCup Schedule In '13

    The Int'l Federation of PGA Tours, the China Golf Association and the Shanghai Administration of Sport revealed that the HSBC Champions will become part of the PGA Tour's FedExCup schedule. The money earned at the HSBC Champions will count as official money on the PGA Tour, and the winner will earn a three-year exemption on the PGA Tour, with the opportunity to join the organization if he is a non-member. The HSBC Champions will also award full FedExCup points, plus the 10% premium awarded by all World Golf Championships compared to a regular PGA Tour event. The total purse will also increase from $7M to $8.5M. These changes bring the HSBC Champions in line with the other three World Golf Championships played in the U.S. In addition, HSBC revealed it will extend its title sponsorship of the HSBC Champions for three additional years, through '15. Furthermore, the HSBC Champions, which enjoyed a successful, one-year staging on the Olazabal Course at Mission Hills Golf Club Guangdong last week, will return to Shanghai permanently with an official signing ceremony taking place at HSBC's headquarters in Shanghai on Monday. In '13, the event will once again be played at the Sheshan Int'l Golf Club in Shanghai, where it was staged for seven years ('05-11) (PGA Tour). The AFP wrote PGA Tour Commissioner Tim Finchem said that "the PGA would continue to exert its policy of not letting players receive appearance fees -- raising the spectre of more no-shows" after Rory McIlroy and Tiger Woods, the world No. 1 and 2 respectively, opted out this year (AFP, 11/4).

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  • FIFA Faces Pressure Regarding WC Food Sales Of Local Sandwich

    FIFA is under pressure to allow sales of a native Brazilian sandwich in stadiums at the 2014 World Cup "amid allegations that the governing body is bowing to corporate sponsors such as McDonald's," according to the AFP. The dispute centers on acaraje, an iconic black-eyed pea fritter from the northeastern state of Bahia, and a FIFA regulation that "bars street vendors within a two-kilometer (1.2 mile) radius" of World Cup venues. A petition circulated by the Association of Bahian female acaraje (ABAM) vendors is "demanding that FIFA guarantees space inside stadiums for its members." ABAM and its supporters said that the restrictions were "imposed to protect the interests and hamburger sales of McDonald’s, one of the World Cup’s main sponsors, and argue that it would be outrageous to bar acaraje, particularly in the Fonte Nova stadium of the Bahian state capital Salvador." However, FIFA insisted the restrictions were implemented for "security and safety reasons and have nothing to do with McDonald’s" (AFP, 11/4).

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  • Event Notes: Tokyo Marathon To Join World Marathon Majors In 2013

    The Tokyo metropolitan government revealed the Tokyo Marathon will join the World Marathon Majors in '13. It will be the first in Asia and the world’s sixth major marathon race, joining Berlin, London, Boston, Chicago and N.Y. (DPA, 11/2). KYODO reported Tokyo Vice Governor Naoki Inose believes that the Japanese capital's inclusion will provide a boost to the city's bid to the stage the 2020 Olympics. Inose said, "This will beam out to the world the attraction of Japan and Tokyo and boost the Olympic bid" (KYODO, 11/3). ... The Ultimate Fighting Championship will "debut at martial arts' birthplace in a bid to build a new market in the world's most populous country." UFC will bring its first event to China, on the peninsula of Macau, on Saturday, staging a fight between former UFC champion Rich Franklin and Vietnam-born American Cung Le at the Cotai Arena at the Venetian Macao Resort Hotel (CHINA DAILY, 11/2).

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