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SBD Global/November 2, 2012/Media

NBA Media Rights In France Go To beIN Sport In $6.5M Agreement

Broadcaster beIN Sport "has just signed a contract" with the NBA for the exclusive rights to air the league's games in French territory starting this season, according to Etienne Moatti of L'EQUIPE. The al-Jazeera network will pay around €5M ($6.5M) a year. In order to get the rights, beIN had to beat out competitors Canal+ and Ma Chaîne Sport. The broadcasts "could start as soon as Thursday" (L'EQUIPE, 1/11).
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