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SBD Global/November 2, 2012/Media

London Games Send BSkyB's Ad Revenue Down In Third Quarter

British broadcaster BSkyB's advertising revenue declined 10% in the third quarter of '12 following the impact of the London 2012 Games, according to Maisie McCabe of MEDIA WEEK. However, overall revenues increased 4% after "growth in Sky's wholesale and retail business." Sky's results for the three months to the end of September showed that revenue reached £1.72M ($2.77M) during the quarter, up 3.5% year on year, after growth in its wholesale and retail business offset a "weak quarter for advertising." Ad revenue totaled £95M ($153.3M) during the three months, a decrease of 9.5% year on year. Sky said it was "predominantly due to the market decline this quarter as a result of the Olympics" (MEDIAWEEK.com, 11/1).
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