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SBD Global/November 2, 2012/Marketing and SponsorshipPrint All
Gloucestershire Cricket Board and Globe Sports have signed a three-year deal that will see the England-based company become GCB's official retailer. It will coordinate the supply of country kit and offer discounts to players at all levels of the game. Globe Sports will also assist the board in its ongoing work developing the grassroots game. The company will provide all players who represent Gloucestershire at age group level a discount card that entitles them to savings on in-store cricket equipment, and the benefit of exclusive special offers on new kit. The discount cards will also be issued to all clubs that are affiliated with the GCB. Building on the relationship with leading cricket manufacturer Gray Nicolls, Globe Sports will coordinate all the clothing for representative players and board staff (GCB).
Brazilian beverage company Petrópolis revealed it has brought on UFC fighter Junior "Cigano" dos Santos as its new brand ambassador for energy drink TNT. Terms of the deal were not disclosed (MAQUINADOESPORTE.com.br, 10/31). ... ChinaSpirit signed on luxury watch brand Federico Iguzzini as the official team timekeeper for its 35th America's Cup undertakings and 2013 America's Cup Youth (ChinaSpirit).