Organizers have not yet determined the prices for 2014 Ryder Cup tickets, "but it is likely the 45,000 briefs up for grabs on each of the three match days at Gleneagles will cost in excess of £100 ($130) per day," according to Martin Dempster of the SCOTSMAN. Tickets for the match itself "will only be available via an online ballot," for which people are registering on the European Tour's website. Demand is "expected to go through the roof." The pricing structure "is expected to be similar to that at Celtic Manor, where Colin Montgomerie led Europe to victory in a rain-hit encounter in '10." Back in '10, it cost £100 on both Friday and Saturday, rising to £130 ($168) on Sunday. Ryder Cup officials "will still feel spectators will be getting value for money attending the third-biggest event on the sporting calendar." Ryder Cup Europe Match Dir Edward Kitson said, "Neither the pricing or when the tickets will go on sale has been determined yet. However, people wanting tickets can go on to the European Tour website and register." Introduced "after demand for tickets reached a record high for the '06 match at The K Club in Ireland, Kitson and his team felt the ballot worked well in Wales two years ago." Back in '06, "there were two ballots, the second of which closed toward the end of April." Also in '06, "practice-day tickets were offered on a first-come, first-served basis, with the same system likely to be in place again for the 40th staging of the event." Kitson added, "The attendance for the Ryder Cup at Gleneagles will be 45,000 spectators plus working staff per day. That’s similar to Celtic Manor and Ireland as well" (SCOTSMAN, 11/1).
