Menu
Marketing and Sponsorship

Emmi Extends Its Sponsorship Deal With FIS Ski World Cup

Swiss milk processor Emmi has extended its int'l sponsorship involvement in the Audi FIS Alpine Ski World Cup. The new contract directly follows the current one, running from the '13-14 to the '15-16 season. The deal was brokered by Infront Sports & Media. The agreement entitles Emmi to be at the heart of the action during the most important FIS Alpine Ski World Cup events in Switzerland, Germany, Austria, Italy, France and Norway -- including races such as Adelboden,Wengen (both Switzerland) or Cortina d’Ampezzo (Italy). The Emmi brand will be visible on banners and boards in prime locations of the course, within the start and finish areas as well as on athlete’s bib numbers (Infront Sports & Media).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/01/Marketing-and-Sponsorship/Ski-World-Cup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/11/01/Marketing-and-Sponsorship/Ski-World-Cup.aspx

CLOSE