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SBD Global/November 1, 2012/Marketing and Sponsorship

Emmi Extends Its Sponsorship Deal With FIS Ski World Cup

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Swiss milk processor Emmi has extended its int'l sponsorship involvement in the Audi FIS Alpine Ski World Cup. The new contract directly follows the current one, running from the '13-14 to the '15-16 season. The deal was brokered by Infront Sports & Media. The agreement entitles Emmi to be at the heart of the action during the most important FIS Alpine Ski World Cup events in Switzerland, Germany, Austria, Italy, France and Norway -- including races such as Adelboden,Wengen (both Switzerland) or Cortina d’Ampezzo (Italy). The Emmi brand will be visible on banners and boards in prime locations of the course, within the start and finish areas as well as on athlete’s bib numbers (Infront Sports & Media).
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