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SBD Global/November 1, 2012/Marketing and Sponsorship

Spanish Football Federation Agrees To Extend Sponsorship Deal With CEPSA

Energy company CEPSA has agreed to renew its sponsorship deal with the Spanish Football Federation (RFEF) for another two years. The new agreement will run through the 2014 FIFA World Cup in Brazil. The new contract gives CEPSA the rights to use images of La Roja, just as in the previous sponsorship deal. This includes the right to carry out any kind of advertising, radio or TV spot using the image and facilities of the Spanish national team for any of CEPSA's business divisions. The deal will also enable promotions with official team products and other hospitality rights such as free tickets, or the right to use executive boxes. As far as football stadiums are concerned, the CEPSA brand will be visible within the perimeter of the field on smart-vision LED screens. A new aspect of the current sponsorship deal will be the use of signs positioned on either side of the goal to provide visibility of the company's brand (CEPSA).
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