Orange Interested In Canal+ Sports Rights IMG Produces Celtic Football Documentary ManU More Popular Than Bayern In China NZ Regulator Denies Vodafone, Sky Merger Media Notes AFL May Seek New AFLW TV Deal El Clásico Reached 600 Million Media Notes Super Netball Draws 850,000 Viewers Broadcasters Make Offers To AFA
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/October 31, 2012/Media
Super Sports Wins Premier League Rights In China, Macau Until '19
Published October 31, 2012
CHA-CHING: In London, David Bond wrote the league's "cash registers were ringing to the sound of yet more foreign TV cash." Following Monday's announcement of a deal with NBC Sports Group, Scudamore, in Beijing on Tuesday, revealed a six-year extension to its current deal with Chinese TV partner Super Sport. Having "secured a staggering £3B ($4.8B) for the league's domestic TV rights" for three years between '13 and '16, Scudamore "is not seeking to beat the existing overseas rights deals, which is worth another £1B ($1.6B). Scudamore said that although the league has only concluded one-fifth of its new overseas deals, "he is confident of raising more income this time around." Rather than "turning foreign broadcasters off, the unseemly soap opera, which provides a backdrop to football in this country, just seems to add to the attraction." Scudamore said that the league is now "moving into a whole new phase in its global development." In the past the league looked for the best offer, often from new pay-TV operators, but now it is "looking for a greater reach and bigger audiences" (BBC.com, 10/30).