Wanda Group Eyes Stake In AC Milan Ladbrokes Fans Take On Digital Role Channel Ten Puts Netball On Free-To-Air NAB Challenge Web Blackout Angers Fans IOC Plans Year-Round Television Channel Media Notes Eurosport Reveals MotoGP Coverage Plans Sky Sports Acquires MLS TV Rights Winter Football Could Boost TV Revenue RFEF Offers To Create Joint Commission
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/October 31, 2012/Media
Super Sports Wins Premier League Rights In China, Macau Until '19
Published October 31, 2012
CHA-CHING: In London, David Bond wrote the league's "cash registers were ringing to the sound of yet more foreign TV cash." Following Monday's announcement of a deal with NBC Sports Group, Scudamore, in Beijing on Tuesday, revealed a six-year extension to its current deal with Chinese TV partner Super Sport. Having "secured a staggering £3B ($4.8B) for the league's domestic TV rights" for three years between '13 and '16, Scudamore "is not seeking to beat the existing overseas rights deals, which is worth another £1B ($1.6B). Scudamore said that although the league has only concluded one-fifth of its new overseas deals, "he is confident of raising more income this time around." Rather than "turning foreign broadcasters off, the unseemly soap opera, which provides a backdrop to football in this country, just seems to add to the attraction." Scudamore said that the league is now "moving into a whole new phase in its global development." In the past the league looked for the best offer, often from new pay-TV operators, but now it is "looking for a greater reach and bigger audiences" (BBC.com, 10/30).