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SBD Global/October 31, 2012/Marketing and Sponsorship

Marketplace Roundup: AC Milan Signs On Cogetech S.p.A To Sponsor This Season

AC Milan has agreed to a new sponsorship deal with betting company Cogetech S.p.A. The Italian firm will now be the "premium sponsor" of the club for the '12-13 season (AC Milan). ... Ligue 1 club Rheims has agreed to a three-year partnership with telecom company Orange (L'UNION, 10/30). ... Super League Bradford Bulls has agreed to a one-year partnership with fast food supplier Rajas. The company will be the rugby club's first Asian sponsor (Bradford Bulls). ... Australian eye care provider OPSM and Cricket Australia have revealed a five-year partnership. As the official eye care provider for CA, the company will provide cricketers with optometry services, technology and the latest range of sunglasses and spectacles (CA). ... Chinese Super League club Beijing Guoan's management "is seeking investors to come in and put their money into the team." Investment company CITIC Group "has no plans to put the team up for sale." CITIC and its subsidiary Guoan are "willing to put the naming rights of the team and the jersey advertisements up for sale, and it's not goign to come cheap." The club is looking for "a complete package that will cost around RMB 2B ($320M)" (WILDEASTFOOTBALL.net, 10/26). ... IMG has partnered with Diageo Australia to have the 2012 Australian Masters renamed the Talisker Masters. The event will be played at Kingston Heath Golf Club from Nov. 15-18. Talisker is a premium single malt scotch whiskey hand crafted by the sea on the Isle of Skye (Australian Masters).
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