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Marketing and Sponsorship

Grêmio Closing In On Naming-Rights Deal To New Stadium With Chinese Bank

Brasileiro club Grêmio "is close to selling the naming-rights" to its new stadium to Chinese bank ICBC Bank, according to PLACAR. Representatives of the "largest bank in China" arrived in Brazil on Monday to conclude the negotiations. Grêmio President Eduardo Antonini confirmed that "the agreement is close to being signed." The executives from both parties "are only negotiating a couple small details." Indications are that the club "will receive approximately" R$34M ($16.7M) annually in the deal. Grêmio "is also working on a deal" with adidas, which could become the new kit supplier of the team (PLACAR, 10/29).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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