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SBD Global/October 31, 2012/Marketing and Sponsorship

NRL Warriors Agree To Sponsorship Agreement With Fernbaby

Infant formula maker Fernbaby has become a "key sponsor" of the National Rugby League New Zealand Warriors, according to the NEW ZEALAND HERALD. The agreement is for three years and will see the company sponsoring the Vodafone Junior Warriors in the National Youth Competition in '13 before "becoming a full sponsor" of the club's NRL team in '14 and '15. Fernbaby will have a "visible presence" on the Vodafone Junior Warriors' playing kit in '13 with its logo on the back of the NYC team's playing shorts. In '14 and '15, the company logo will be on the front of the NRL team's shorts (NEW ZEALAND HERALD, 10/30).
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