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SBD Global/October 31, 2012/Marketing and Sponsorship

AGC Asahi Glass Agrees To Licensing Deal With FIFA For 2014 World Cup

Glass manufacturer AGC Asahi Glass has agreed to become a new partner of the 2014 FIFA World Cup in Brazil, according to Felipe Turlão of MEIO&MENSAGEM.com.br. The Japanese company agreed to a licensing agreement with FIFA to become the "official licensed glass roof of the 2014 FIFA World Cup player benches." The contract was brokered by Brazilian marketing agency Team Spirit. The deal interested the Japanese company "because it is establishing itself in Brazil and saw the World Cup as an opportunity" to make its brand known in Brazil, along with other markets around the world. Terms of the deal were not disclosed (MEIO&MENSAGEM.com.br, 10/30).
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