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SBD Global/October 31, 2012/Marketing and Sponsorship
McIlroy Ends Deal With Acushnet Brands, Wins Duel In China Vs. Woods
Published October 31, 2012
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CHINA DUEL: In Beijing, Tym Glaser wrote McIlroy and Woods made their Duel at Jinsha Lake in Zhengzhou, China "look more like a stress-free stroll" on Monday, but "the thousands of fans who braved the chilly conditions couldn't have cared less." An audience "conservatively estimated at more than 2,000 happily followed" the two golfers for the 18 holes "of their stroke-play encounter." At the end of the day, McIlroy's blemish-free 5-under 67 was "enough to hold off Woods by a stroke" (CHINA DAILY, 10/30). In Hong Kong, Noel Prentice wrote the "multimillion-dollar bout turned into a surreal, chaotic pantomime." Woods and McIlroy were "used as promotional tools, and expensive ones at that," while there "was nothing at stake, apart from bragging rights." Also in attendance "was an ostentatious display of cars, -- from Maseratis, Rolls-Royces and Bentleys to Aston Martins -- to helicopters and advertisements for luxury homes." A group of Henan provincial officials "basked in their moment in the sun -- or smog -- and even a Russian model used the 12th tee to parade her evening gown and designer jewelery" (SOUTH CHINA MORNING POST, 10/30).