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SBD Global/October 29, 2012/Media
NBC Universal Front-Runner In Bid For U.S. Broadcast Rights To EPL
Published October 29, 2012
SURPRISE, SURPRISE: The emergence of NBC Universal as the clear front-runner in this bidding process comes as a surprise. In the weeks leading up to the bidding process, NBC sources downplayed the company's interest. NBC's bid faced a lot of strong competition. The EPL last sold its rights three years ago to Fox Soccer, which wound up sub-licensing about 80 games per season to ESPN. The two submitted a similar bid this week. Terms of the deal are not known, but a source described Fox/ESPN's losing bid as aggressive. Friday morning was the deadline for submitting the new bids to the EPL. The loss of the EPL could sting Fox Soccer, which relies heavily on EPL matches and analysis shows for programming.