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SBD Global/October 29, 2012/Marketing and Sponsorship
Marketplace Roundup: Penalty Will Replace Reebok As São Paulo's Kit Provider
Published October 29, 2012
Brasileiro club São Paulo "has signed a new kit deal" with sportswear company Penalty. The agreement will see the Brazilian company replace Reebok as kit supplier of the club starting in '13 (GOAL.com, 10/26). .. The Biathlon World Team Challenge signed a new title sponsorship deal with energy brand R(H)EINPOWER for the next three years. The annual event takes place at the Veltins-Arena in Gelsenkirchen, Germany (Veltins-Arena).
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