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SBD Global/October 25, 2012/Marketing and Sponsorship

Ligue 1 Club Nice Agrees To Three-Year Extension With Telecom Company Orange

Ligue 1 club Nice has extended its sponsorship deal with telecom company Orange for another three-years. The two sides have already been partners for 12 years. Orange Southeast France Dir Patrick Figuères and Nice General Dir Julien Fournier signed the contract on Tuesday morning. Terms of the deal were not disclosed. Figuères said, "Football is one of Orange's main sponsorship areas. It is a popular sport in which Orange has invested itself for more than 12 years. Nice is the lighthouse club of the region. It makes tens of thousands of fans excited every weekend, and naturally we wanted to continue with this partnership" (Nice).
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