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Marketing and Sponsorship

Marketplace Roundup: UFC Middleweight Champ Agrees To Deal With P&G Brand Duracell

UFC middleweight champion Anderson Silva has agreed to a sponsorship deal with P&G brand Duracell. The deal was brokered by marketing agency 9ine (MKTESPORTIVO.com, 10/23). ... Int'l insurer Nationale Suisse and Roger Federer have extended their six-year long collaboration for another four years (Nationale Suisse). ... The German Golf Federation (DGV) "signed a fourth main sponsorship deal with Marriott Hotels & Resorts." The deal "will start on Jan. 1 and run through '15" (GOLF.de, 10/22). ... National No. 2 squash player Low Wee Wern "will be sponsored" by property development company Nusmetro Group and water supply company Pusat Bekalan Air Penang for two years. The news comes while trying to defend her title in the China Open (THE STAR, 10/23). ... The Sauber F1 team and its partner Oerlikon have agreed to extend their partnership until '15. The Oerlikon logo "will continue to appear" on both sides of the upper engine cover of the new Sauber racecar and on the team gear and equipment (IANS, 10/23).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

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