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SBD Global/October 24, 2012/Marketing and Sponsorship

Launch Of River Plate's Second Jersey Beats Adidas Sales Record

Argentina Primera Division club River Plate's second jersey "beat the global sales record of adidas" during the week of its launch, according to A total of 4,041 jerseys were sold globally between Sept. 3-10. The number is "higher than any other item sold by the German company" for that week. To celebrate the accomplishment, adidas "sent the Argentinian club a framed commemorative jersey." River Plate VP Diego Turnes said, "This record shows that River Plate is the biggest club in Argentina. We have to thank all the fans for their unconditional love to the team." Adidas Marketing Dir in Argentina Pablo Lacovino added, "The greatness of a club like River Plate made this sales record possible. For adidas, it is an honor to be part of this and have a durable partnership with a team of this importance" (, 10/22).
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