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SBD Global/October 24, 2012/Marketing and Sponsorship

Korean Golf Teams With KB Financial For KLPGA Game, Competition Against Japan

KB Financial "is taking aim at golf" by sponsoring the last major KLPGA game of the season, according to Lee Ji-hyun of the KOREA JOONGANG DAILY. The KB Financial Group STAR Championship will be held at the Yeongjongdo Sky 72 Golf Club from Thursday through Sunday. The event offers a total of 700M won ($635,000) in prize money, including a 140M won ($127,000) prize for the winner. It is the largest of the three competitions remaining this season. In December, the competition between South Korea and Japan's women's national teams will be held with the sponsor's support. The KB Financial Group Cup 11th Korea-Japan women's national golf team match play competition will be held at Busan Bayside Golf Club for two days beginning Dec. 1. KB's support for the Korean Golf Association is "helping raise the prominence of female amateur golfers," as it hosts the KB Financial Group Women's Amateur Golf Championship in Gangwon province in July (KOREA JOONGANG DAILY, 10/22).
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