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SBD Global/October 23, 2012/Media
Public Broadcasters ARD And ZDF Increase Coverage Of Basketball, Handball, Hockey
Published October 23, 2012
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BUNDESLIGA RATINGS: QUOTENMETER.de' Manuel Weis reported that Sky's weekend Bundesliga coverage was in "high demand." The pay-TV channels simulcast of the league's Saturday afternoon games attracted an average of 1.32 million viewers. In the marketing relevant age group 14-49, Sky's simulcast obtained a 4% market share. Sunday's most-watched broadcast was the game between Hamburg and Stuttgart, which started at 5:30pm. A total of 710,000 viewers tuned in to watch Stuttgart's 1-0 victory. This number translates into an overall market share of 3.4% and a 4% share in the marketing relevant age group (QUOTENMETER.de, 10/22).