Bayern Plans To Play NBA Team In Arena TV Ad Ramps Up Support For Manu Samoa BBC Changes Format Of Highlights Show British F1 Race Draws Over 4.5M Viewers Repucom Sells Stake In Advant Planning FIGC Warns Serie A Financially Unstable Eleven Secures Rights In Belgium, Poland Media Notes More Than 5M Watch Women's World Cup First Look At DFL Media Rights Tender
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SBD Global/October 23, 2012/Media
Public Broadcasters ARD And ZDF Increase Coverage Of Basketball, Handball, Hockey
Published October 23, 2012
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BUNDESLIGA RATINGS: QUOTENMETER.de' Manuel Weis reported that Sky's weekend Bundesliga coverage was in "high demand." The pay-TV channels simulcast of the league's Saturday afternoon games attracted an average of 1.32 million viewers. In the marketing relevant age group 14-49, Sky's simulcast obtained a 4% market share. Sunday's most-watched broadcast was the game between Hamburg and Stuttgart, which started at 5:30pm. A total of 710,000 viewers tuned in to watch Stuttgart's 1-0 victory. This number translates into an overall market share of 3.4% and a 4% share in the marketing relevant age group (QUOTENMETER.de, 10/22).