Russian TV Loses Rights To Qualifier Bayern Munich Inks Deal With Goal.com FCA Faces High Costs For UEFA Games Bundesliga Draws Less Than 4M Viewers State Will Increase Financial Support Media Notes FFA Extends Perform Group Partnership Clubs Sell Close To 180K Season Tickets IAAF Event Draws Over 1.5M Viewers HBL Signs Media Deals In Five Countries
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SBD Global/October 23, 2012/Media
Public Broadcasters ARD And ZDF Increase Coverage Of Basketball, Handball, Hockey
Published October 23, 2012
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BUNDESLIGA RATINGS: QUOTENMETER.de' Manuel Weis reported that Sky's weekend Bundesliga coverage was in "high demand." The pay-TV channels simulcast of the league's Saturday afternoon games attracted an average of 1.32 million viewers. In the marketing relevant age group 14-49, Sky's simulcast obtained a 4% market share. Sunday's most-watched broadcast was the game between Hamburg and Stuttgart, which started at 5:30pm. A total of 710,000 viewers tuned in to watch Stuttgart's 1-0 victory. This number translates into an overall market share of 3.4% and a 4% share in the marketing relevant age group (QUOTENMETER.de, 10/22).