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SBD Global/October 23, 2012/Marketing and Sponsorship

South Australia Harness Racing Clubs Land Bookmaker In Record Sponsorship Deal

Harness Racing South Australia and the South Australian Harness Racing Club signed a major sponsorship agreement with corporate bookmaking agency Betezy. The deal is believed to be the most-significant commercial sponsorship deal ever secured by harness racing in South Australia. The three-year agreement with Betezy includes the naming rights to Globe Derby Park, which will be known as "Betezy Park, Globe Derby." The sponsorship agreement also includes naming rights to the SA Pacing Cup and the summer racing season including the "Summer Carnival" held each January. The official lunch of the new partnership occurred on Saturday at Globe Derby Park (Australian Harness Racing).
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