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SBD Global/October 23, 2012/Marketing and Sponsorship
Celtic Shareholders Urge Club Board To Drop Joint Deals With Rival Rangers
Published October 23, 2012
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NO SUPPORT FROM BOARD: STV.tv reported that in response to the shareholders' resolution, "the Celtic board has stated that it would not back such a proposal," as it would "seriously limit the number of potential sponsors available and hinder the company unnecessarily in any sponsorship negotiations that did take place." The club’s board said sponsorship deals are "shaped not only by what the board considers to be in the company’s best interests but also the commercial position of the proposed sponsor, and the marketplace" (STV.tv, 10/22).