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SBD Global/October 22, 2012/Marketing and Sponsorship

EHC Red Bull Munich Signs New Sponsorship Deal, Wants To Acquire NHL Talent

DEL club EHC Red Bull Munich is looking for an NHL forward to boost its offense.
German Hockey League (DEL) club EHC Red Bull Munich "signed a new sponsorship deal with rental car company," according to Matthias Kerber of the ABENDZEITUNG. This new sponsorship deal "provides the club with the financial means to finally acquire an NHL player." EHC Red Bull Munich GM Christian Winkler said, "We are very happy and very grateful that this sponsor provides us with this opportunity. We've always said that we only sign an NHL player if we find an external sponsor and have injury problems." Winkler added: "Both requirements have come to hand, a sponsor is willing to take the financial burden, and we have with Toni Ritter not only a player with a long-term injury, but we also have various other banged-up players." The club has only scored 20 goals in its first 11 games and is looking for "a forward who is a hard worker and fighter, and not somebody who just wants to take a quick peek into the hockey world outside of the NHL" (ABENDZEITUNG, 10/19).

A GOOD CAUSE: EHC Red Bull Munich goaltender Jochen Reimer has become an official wish ambassador for the charity organization Make-A-With Deutschland e.V. Reimer succeeds former EHC captain Stéphane Julien who held the position until his retirement from hockey (EHC Red Bull Munich).
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