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SBD Global/October 22, 2012/Marketing and Sponsorship

Marketplace Roundup: Faldo Series Renews With Sponsor ISPS

Tokyo-based Int'l Sports Promotion Society has renewed its sponsorship of golf's Faldo Series until '15. ISPS has been "one of the staunch supporters" of Nick Faldo's golf development program in Asia since '10. ISPS "has been appointed global partner with immediate effect" (PHNOM PENH POST, 10/19). ... Aamal Chair Sheikh Faisal Bin Qassim Al Thani and Qatar Football Association President Sheikh Hamad bin Khalifa bin Ahmed Al Thani and the Qatar Stars League signed a partnership agreement. The deal will see Aamal sponsor the National A Team, H.H. Emiri Cup, Sheikh Jassim Cup, Reserve League, Qatar Futsal League and the H.H. Heir Apparent’s Cup (Aamal). ... Bundesliga club Borussia Dortmund has agreed to a new partnership with home shopping TV channel QVC Deutschland to sell the club's merchandise products via the channel (QVC Deutschland). ... Tequila Patron, the American Le Mans Series' presenting sponsor since '10, will retain its status through the '13 season, before the series merges with the Grand-Am Rolex Series as a unified racing body in '14 (ALMS). ... Brasileiro club Ponte Preta has agreed to a sponsorship deal with digital agency AM4. The deal will run until '14, and the company will have its logo on the front and back of the club's jersey. Terms of the deal were not disclosed. The announcement of the deal will be made on Tuesday, when the agency opens its new offices in Campinas, Brazil (MAQUINADOESPORTE.com.br, 10/19).
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