Hilfiger Teams Up With Rafael Nadal PCB To Donate Proceeds To Families Coke To Sponsor Rugby World Cup 2015 Gov't Advises Clampdown On Alcohol Ads ECA, EPFL Want Spring World Cup In '22 Executive Transactions Coors Signs Deal With Two EPL Clubs Dresden Increases Stadium Rent Subsidy Names In The News Spanish Footballers Demand Owed Salary
SBD Global/October 22, 2012/FinancePrint All
French sports goods chain Decathlon is set "to triple its Chinese store numbers and make the country its third-largest global market," according to Li Woke. Decathlon China VP Bertrand Tison said that the firm is targeting 150 stores on the Chinese mainland by the end of '15. Most will be planned in second- or third-tier cities. Tison: "Around a third of our China sales come from first-tier city stores, but in the future, smaller cities will be the drivers of our growth." E-commerce portal xijie.com CEO Guo Hongchi said, "Around 90% of Decathlon items are self-branded. Many of its products are between a third and a quarter the price of international counterparts, but with almost the same quality." Its price-quality ratio makes it "very competitive in smaller Chinese cities" (CHINA DAILY, 10/19).