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SBD Global/October 19, 2012/Marketing and Sponsorship

Marketplace Roundup: Total Sports Asia Partners With iGATE For U.S. Tournament

Sports and branding solutions company Total Sports Asia revealed a sponsorship with integrated technology and operations company iGATE. The deal will see Total Sports Asia manage golf's annual iGATE CEO Cup in the U.S. (iGATE). ... After a 12-year partnership, Spanish cycling team Ciclista Adi and Navarra construction company Azysa have ended their relationship. The decision was due to Spain's economic recession (BICICICLISMO.com, 10/16). ... Italian basketball club Virtus Bologna has agreed to a sponsorship deal with mineral water company San Benedetto. The company will be the official mineral water of the club. Terms of the deal were not disclosed (MAQUINADOESPORTE.com.br, 10/18). ... Swiss watch manufacturer Tissot will be the primary sponsor on Nascar driver Danica Patrick's No. 7 Tissot/GoDaddy.com Chevrolet in Saturday's Nascar Nationwide Series race at Kansas Speedway. It will mark the third time in as many years that Patrick will drive the No. 7 Chevrolet for JR Motorsports with Tissot as the main sponsor (Tissot). ... Puma is the official merchandise partner of the Buddh Int'l Circuit in India. The brand launched an exclusive range of BIC merchandise ahead of the Grand Prix of India, which began this week and runs through Oct. 28 (THE HINDU, 10/18).
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