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SBD Global/October 18, 2012/Media

Broadcasters Report 'Above Average' World Cup Qualifying Ratings Across Europe

German public broadcaster ARD "obtained above-average ratings for its coverage of Tuesday's World Cup qualification game between Germany and Sweden, according to Jan Schlüter of A total of 13.18 million people watched the "chaotic game in which Germany gave up a 4-0 lead in the last 30 minutes." The game, which started at 8:46pm CEST, "ended in a 4-4 tie and obtained a 41.1% market share." In the marketing relevant age group 14-49, ARD's game broadcast attracted 4.79 million viewers for a 37.4% share (, 10/17).

SPAIN: reported that La 1's broadcast of the World Cup qualifying match between France and Spain "was the most-watched qualifying match in 16 years" with an audience of 8.982 million people and a 44.1% share. The most-watched minute of the game occurred at 10:47pm local time when 11.024 million viewers were tuned in resulting in a 49.8% share (, 10/17).

FRANCE: LE PARISIEN reported that broadcaster TF1 had "more than" 8.5 million viewers and a 33.1% share for the clash at the Vicente Calderon in Madrid. The game ended 1-1 after French striker Olivier Giroud equalized at the last second (LE PARISIEN, 10/17).
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