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SBD Global/October 18, 2012/Marketing and Sponsorship

Gillette Reaches Sponsorship Agreement With Chilean National Football Team

P&G brand Gillette has reached a sponsorship agreement with the Chilean National Association of Professional Football (ANFP) to become the official sponsor of the Chilean national football team. ANFP President Sergio Jadue said, "Gillette is integrating itself in our new category of providers for the national team, and their support is essential for our project. Also, we hope this partnership will take us to the World Cup in Brazil" (ANFP). MAQUINADOESPORTE.com.br noted that Gillette already sponsors other national teams in South America including Argentina and Brazil. Furthermore, the company is "looking to take advantage" of the image of Chilean and FC Barcelona striker Alexis Sanchez, who is already part of the Gillette portfolio. Gillette Chile Marketing Dir Matias Brown said, "It is very important for us to partner with the national team because it allows us to get closer to the Chilean consumer, as football and the national team are extremely relevant in the country" (MAQUINADOESPORTE.com.br, 10/16).
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