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Marketing and Sponsorship

Marketplace Roundup: Usain Bolt Named 'Director Of Excitement' For Nissan

Usain Bolt "may have just landed his dream job." Nissan named the 26-year-old honorary director of excitement. Bolt unveiled a custom-edition of the GT-R, "with interior bits coated in real gold," at the automaker's headquarters in Yokohama, Japan. Nissan said that the car would be "auctioned on eBay and the money donated to Bolt's charity foundation" (JAMAICA OBSERVER, 10/12). ... Vietnam's V-League football club Navibank Saigon "may be forced to withdraw from the competition," as it has lost its naming-rights sponsor Navibank. The loss has resulted in the defending champions "struggling to fund" the required VND 45B ($2.2M) to run the club (ASIASPONSORSHIPNEWS.com, 10/16). EPL Newcastle United has extended its partnership with Thomas Cook Sport as the club's official travel partner until the end of the '13 season. The company will continue to provide travel for supporters, teams and officials, as well as offer match breaks for fans to watch home fixtures, which includes accommodation and a guaranteed game ticket (Newcastle United).

BRAZIL DEALS: Brasileiro Santos midfielder Patricio Rodríguez has "signed a contract" with Nike for the next 18 months. The American company will provide the Argentinian with sportswear equipment (MAQUINADOESPORTE.com.br, 10/15). ... Mixed martial artist Daniel Sarafian has agreed to a sponsorship deal with UFC. The length of the contract was not disclosed, but the Brazilian will receive all his equipment from the company (MKTESPORTIVO.com.br, 10/16).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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