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SBD Global/October 16, 2012/Marketing and Sponsorship
Marketplace Roundup: Spanish Football Federation, Nissan Agree To Deal
Published October 16, 2012
The Spanish Football Federation (RFEF) and Nissan have agreed to a sponsorship deal until the 2014 FIFA World Cup in Brazil (RFEF). ... Asset Management company Amundi has extended its sponsorship of the Open de France golf tournament through '16 (Amundi). ... LNB Pro A club Le Mans SB has agreed to a sponsorship deal with sports surfacing company Tarkett Sports. Terms of the three-year deal were not disclosed, but it was revealed that part of the agreement will include Tarkett Sports providing the club with a brand new floor for their arena (Le Mans SB). ... The German Football League (DFL) agreed to a new premium partnership with logistics company Hermes. Starting in January, the Hermes logo will be featured on the left sleeve of all 36 Bundesliga and 2nd Bundesliga clubs (DFL). ... The Int'l Tennis Federation and Hyundai Motor Company Australia have extended their naming-rights partnership with the Hopman Cup. The car manufacturer has sponsored the tennis tournament since its inception in '88 and has been title sponsor since '98, making it one of the country's longest title sponsorships (Hyundai).
DEALS IN CHINA: NBA Miami Heat G Terrel Harris and C Dexter Pittman were "introduced as endorsers" of Chinese shoe and apparel company Peak, a Heat sponsor, during the team's participation in the 2012 NBA China Games Saturday. A source said that G James Jones "has agreed to a contract with the shoe company" and is "set to sign a contract next month." Jones is currently "under contract with Nike." F Udonis Haslem is "currently in negotiations with Peak and could announce a deal soon" (MIAMI HERALD, 10/13).
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DEALS IN CHINA: NBA Miami Heat G Terrel Harris and C Dexter Pittman were "introduced as endorsers" of Chinese shoe and apparel company Peak, a Heat sponsor, during the team's participation in the 2012 NBA China Games Saturday. A source said that G James Jones "has agreed to a contract with the shoe company" and is "set to sign a contract next month." Jones is currently "under contract with Nike." F Udonis Haslem is "currently in negotiations with Peak and could announce a deal soon" (MIAMI HERALD, 10/13).
