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SBD Global/October 16, 2012/Marketing and Sponsorship

Newcastle Fans 'Rejoice' As Club Takes Down Sports Direct Signs At St. James' Park

EPL Newcastle has started tearing down the Sports Direct signs at St. James' Park to "the joy of Newcastle fans around the world," according to the London DAILY MAIL. Fans were "quick to express their delight" at the news on Twitter. Fan @SJ_NUFC wrote, "The beauty that is St James' Park, is once more! #NUFC." Loan company Wonga recently signed a four-year £32M ($51.4M) shirt and stadium sponsorship agreement. The contract does not go into effect until next season, but the club has "immediately pulled down" the Sports Direct signs in order to restore the St. James' Park name. The original lettering will be restored for Newcastle's next home game against Club Brugge in the UEFA Europa League (DAILY MAIL, 10/15)
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