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SBD Global/October 15, 2012/MediaPrint All
Australia's Ten Network will make a "concerted bid to win the free-to-air sports rights for tennis and cricket next year," as it rolls out a more back-to-basics programming schedule, according to Darren Davidson of THE AUSTRALIAN. Ten is wanting sports rights after dropping the Australian Football League last year and missing out on the National Rugby League rights in August "following a bidding war" with the Nine and Seven networks that saw Nine retain the rights. Seven currently holds the free-to-air and new media tennis rights from Tennis Australia. With the "heightened interest in sports rights," it is believed Tennis Australia will see if it can achieve an increase in what networks are prepared to pay for the rights. Ten may also eye cricket rights, although Nine execs are "quietly confident they can retain the rights if the company can come out of its debt predicament unscathed" (THE AUSTRALIAN, 10/15).
For the first time in "more than three decades," the Spanish national team played a game that was not televised on Spanish TV, according to VERTELE.com. The 2014 World Cup qualifying match between Spain and Belarus in Minsk, was not aired by any broadcasters due to the "elevated economic demands" of right holders Sportfive. The only fans that were able to follow the game in Spain were the ones that had satellite. Portugual's SportTV, Indonesia's RCTI and Qatar's al-Jazeera all aired the game. Even radio broadcasters had to call the game from their hotel rooms, as they believed the €25,000 ($32,393) fee to get into the Dynamo stadium in Minsk, Belarus was "exorbitant" (VERTELE, 10/13).
German public broadcaster ZDF obtained "dream-like" ratings for its coverage of Germany's 6-1 victory against Ireland in Friday's World Cup qualification match, according to Daniel Sallhoff of QUOTENMETER.de. A total of 9.67 million viewers tuned in to the game, which started at 8:48pm CEST, or a 29.8% market share. In the age group 14-49, ZDF's broadcast attracted 3.56 million viewers or a 30.3% share. Those numbers increased in the game's second half with a total of 11.14 million viewers overall and 3.87 million in the marketing relevant age group. The market share of the second half climbed to 39% and 34.6%, respectively (QUOTENMETER.de, 10/13).
FRANCE: TF1's broadcast of the France vs. Japan friendly in Paris was watched by an audience of 5.1 million people and a 21.3% share (PROGRAMME-TV.NET, 10/13).