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Marketing and Sponsorship

Marketplace Roundup: IMG Worldwide Acquires Majority Share Of Enetpulse

IMG Worldwide has acquired a majority share in global provider of live sports data Enetpulse. Enetpulse, which is the worldwide distributor of official live scoring data for the ATP and the WTA, will become the data arm of IMG Media (IMG). ... The Indonesian Ministry of Tourism & Creative Economy revealed that the country will be the primary tourism destination sponsor of the 2012 ING New York City Marathon on Nov. 4 in N.Y. The ministry has again appointed IMG to strategize and execute the sponsorship and marketing of Indonesia tourism at the marathon. This year, in addition to being a sponsor of the marathon, the ministry will also be the leading tourism sponsor of the NYRR Dash to the Finish Line 5K from the U.N. to Central Park on the Saturday before marathon day (IMG). ... Solar company Sunpower will end its title sponsorship of Bundesliga club Bayer Leverkusen after two years at the end of the '12-13 season (Bayer Leverkusen). ... German Handball Bundesliga club SG Flensburg-Handewitt signed a new sponsorship deal with online printing service Cewe. The two-year deal will include ad space during home games and all printing jobs of the club (SG Flensburg-Handewitt). ... Sports equipment company Oakley will sponsor Sunday's Tristar Rio de Janeiro triathlon. Sports marketing agency One Sports Business helped broker the deal (MAQUINADOESPORTE.com.br, 10/11). ... A-League club Melbourne Victory has signed on Oliana Foods as its joint principal partner and away shirt sponsor. The company already has its logo on Coach Ange Postecoglou's collar (Melbourne Victory). ... Titleist has signed on to sponsor the UAE's first professional golfer Ahmad Al Musharrakh through Prosports International. The 21-year-old just turned pro last month (GULF NEWS, 10/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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